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DIY Pitching 101 - a crash course
Introduction
DIY PR intro (2:08)
Module 1 - Working with journalists
1.1. Demystifying the media (1:44)
1.2. Understanding a journalist (11:31)
Module 2 - What makes the news?
2.1. New research (4:20)
2.2. Product or service launch (3:52)
2.3. Business Development (3:27)
2.4. Awards (1:58)
2.5. Thought Leadership (4:41)
Module 3 - Approaching journalists
3.1. Approaching journalists (8:25)
Module 4 - Pitching your story
4.1. Key Questions to ask yourself (7:33)
4.2. Pitching 101 (6:18)
4.3. Could it be simpler? (7:58)
4.4. Pitching checklist
4.5. Pitching swipe files
Module 5 - Plan B
5.1. When journalists don't respond (5:10)
end
Key takeaways (3:08)
Teach online with
5.1. When journalists don't respond
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