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DIY Pitching 101 - a crash course

You have a story and you want to pitch it to the media - give yourself the best chance with this 101

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"Thank-you Halima for this fantastic course. I am so glad I learned more about the power of PR and how it really does work for small businesses.

It has given me a load of great ideas for use in my own business as well as clients. The modules flowed harmoniously, with each step answering the questions the previous steps had highlighted for me so I felt like I wasn't being left hanging for too long. I can whole-heartedly recommend this PR course to SME's and startups; just try it - you will be enlightened!"

Lou Pemberton, Digital Marketing Coach

Have you launched a new product? Are you celebrating a business milestone? Have you got some great advice to share? Or do you have another story you're itching to share with the media?

If so, don't start pitching without this course!

When it comes to pitching to a journalist, you only really get one shot...

So give yourself the best chance with this DIY pitching 101 crash course.

This quick, and easily digestible course enables you to get into the mind of a journalist to better understand what they need. There are some handy guides on what kind of stories make the news, to give you the confidence to know that your story is right for the media. Plus there are a treasure trove of real pitch templates which you can copy and edit, to ensure that your story is pitch perfect.

As a bonus - to help you further with that first approach, there's a detailed video all about how to approach journalists, right down to getting that email right, to ensure that you greatly increase your chances of a positive response.

So if you've got a story that you've been waiting to pitch to the media, give yourself the best chance of getting it right with this DIY pitching 101 crash course.

This course is relatable to EVERY sector, and applies to EVERY country, as it reveals the core principles every good PR expert swears by.

Best of all, as you have lifetime online access, you can learn in your own time, whilst still running your business.

There's no classroom theory here, it's all practical and packed full of real, relatable examples of media coverage I've secured, and the full curriculum is below, so you can see for yourself exactly what you're getting.


Class Curriculum


  Introduction
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  Module 1 - Working with journalists
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  Module 3 - Approaching journalists
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  Module 5 - Plan B
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  end
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Get started now!



"Halima's PR 101 was incredibly useful and really got beneath the skin of what PR is and how you can use it to help your organisation. I've come away with a much better understanding of how to work with the media, how to pitch my organisation and what makes a good story. The tools that Halima has provided me with are really valuable and will mean the learning I've made today will stay with me. I definitely feel equipped to do my own PR and won't need to spend a tonne of money on a PR agency."

Alice Lacey, Founder, now<press<play

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is this course only relevant for UK or US based businesses?
No, this course is universal, and is applicable to businesses across the globe, whether you’re in Dubai, Denmark or Delhi. This is because the basic principles of PR, which is story-finding, storytelling and pitching, remain the same wherever you are in the world. Journalism and news principles are global and transferrable, as is good PR.
I work full time on my business. How long would it take for me to complete this course?
The aim of this course isn’t to make you an overnight PR guru, it’s to teach you how to do great PR for YOUR business. Most courses involve taking days out of your business to learn a new skill. But as this course is broken down into bite-sized chunks, you can go through it at your pace, when you have the time. So it is truly a course that works around your business.
How much can I expect to save on PR/advertising fees by doing this course?
It’s difficult to put a number on savings, but look at it this way… a single one-off advert in your local newspaper would cost more than this course. If you were using a PR agency, you could be spending thousands of pounds per month. With this course you pay a one-off fee. So if you get one piece of coverage after taking this course, it’s paid for itself.
How is PR different from advertising?
Advertising is when you pay a media outlet to promote something. So as a business, you are literally paying per column inch, or page impression, to be featured in a certain outlet. It is very obviously a paid for feature, and your audience know this. Good PR is earned through credibility, not cash. A story is pitched to a media outlet, and if it’s interesting or relevant enough, it will get featured. A PR story looks like just another article in a newspaper, magazine or website, and sounds like just another story on the radio. So a reader or listener will be less cynical to PR, and will view it with more interest. Whereas adverts can often be glossed over.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Your Instructor


Halima Khatun
Halima Khatun

Halima Khatun is a former broadcast journalist turned PR consultant, with over a decade of industry experience. Having worked for the biggest PR agency group in Europe and the UK’s leading corporates, Halima is well placed to teach all aspects of PR and storytelling. She also have a wealth of transferable skills, having worked in the public, private and charity PR sector.

Having sold out training courses in London, Halima created this in-depth online course to help small businesses learn to do their own PR in their own time and on a budget. Ignored by the bigger PR agencies, start ups and small business don't get the publicity they need and deserve, so Halima has made it her mission is to empower them to be able to do their own PR, boost their credibility and build their brand.

As a passionate DIY PR advocate, Halima has been featured in the Huffington Post, Businessadvice.co.uk and StartupNation, as well as the London media.