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DIY PR 101

Learn how to get great PR coverage to grow your business (in your own time!), saving thousands on advertising and PR agency fees

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Getting good media coverage for your business isn’t cheap...

The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USD

The average cost of hiring a PR agency: approx. £3,000 / $3790 USD per month

Hiring an in-house PR manager - £2,500+ / $3,158 USD per month

Doesn't it make more sense to do it yourself? If so, then this course is for you.

Perfect for small businesses and start-ups, in this in-depth DIY PR 101 course I tell you what other PR agencies won’t - how to secure free, credible and invaluable media coverage for your brand.

With over 35 videos split over short, easily digestible modules, you will learn everything you need to know to be able to become your business' own PR guru.

You will have lifetime online access, so you can learn in your own time - at your own pace - whilst still running your business.

I'll be teaching you skills that apply to PR and media relations wherever you are in the world, and whatever line of business you are in.

There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured, and the full curriculum is below, so you can see for yourself exactly what you're getting.

So no more:

- trying and failing to interest journalists in your business' stories

- wasted hours spent hours Googling how to write a press release

- seeing your competitors get coverage you deserve

- guesswork

Instead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of positive media coverage.

Why I created this course

I created this DIY PR online course to help businesses like yours reap the benefits of PR, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this course is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own.

So what are you waiting for? Go ahead and give your business the greatest chance of success with this DIY PR 101 course. It will be the best investment you've made.


"Thank-you Halima for this fantastic course. I am so glad I learned more about the power of PR and how it really does work for small businesses. It has given me a load of great ideas. The modules flowed harmoniously, with each step answering the questions the previous steps had highlighted for me so I felt like I wasn't being left hanging for too long. I can whole-heartedly recommend this PR course to SME's and startups; just try it - you will be enlightened!"

Lou Pemberton, Digital Marketing Coach

Class Curriculum


  Module 1 - What is PR (and how can you leverage it)?
Available in days
days after you enroll
  Module 2 - Working with journalists to boost your chance of PR success
Available in days
days after you enroll

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"Halima's PR 101 was incredibly useful and really got beneath the skin of what PR is and how you can use it to help your organisation. I've come away with a much better understanding of how to work with the media, how to pitch my organisation and what makes a good story. The tools that Halima has provided me with are really valuable and will mean the learning I've made today will stay with me. I definitely feel equipped to do my own PR and won't need to spend a tonne of money on a PR agency."

Alice Lacey, Founder, now<press<play

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is this course only relevant for UK or US based businesses?
No, this course is universal, and is applicable to businesses across the globe, whether you’re in Dubai, Denmark or Delhi. This is because the basic principles of PR, which is story-finding, storytelling and pitching, remain the same wherever you are in the world. Journalism and news principles are global and transferrable, as is good PR.
I work full time on my business. How long would it take for me to complete this course?
The aim of this course isn’t to make you an overnight PR guru, it’s to teach you how to do great PR for YOUR business. Most courses involve taking days out of your business to learn a new skill. But as this course is broken down into bite-sized chunks, you can go through it at your pace, when you have the time. So it is truly a course that works around your business.
How much can I expect to save on PR/advertising fees by doing this course?
It’s difficult to put a number on savings, but look at it this way… a single one-off advert in your local newspaper would cost more than this course. If you were using a PR agency, you could be spending thousands of pounds per month. With this course you pay a one-off fee. So if you get one piece of coverage after taking this course, it’s paid for itself.
How is PR different from advertising?
Advertising is when you pay a media outlet to promote something. So as a business, you are literally paying per column inch, or page impression, to be featured in a certain outlet. It is very obviously a paid for feature, and your audience know this. Good PR is earned through credibility, not cash. A story is pitched to a media outlet, and if it’s interesting or relevant enough, it will get featured. A PR story looks like just another article in a newspaper, magazine or website, and sounds like just another story on the radio. So a reader or listener will be less cynical to PR, and will view it with more interest. Whereas adverts can often be glossed over.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Your Instructor


Halima Khatun
Halima Khatun

Halima Khatun is a former broadcast journalist turned PR consultant, with over a decade of industry experience. Having worked for the biggest PR agency group in Europe and the UK’s leading corporates, Halima is well placed to teach all aspects of PR and storytelling. She also have a wealth of transferable skills, having worked in the public, private and charity PR sector.

Having sold out training courses in London, Halima created this in-depth online course to help small businesses learn to do their own PR in their own time and on a budget. Ignored by the bigger PR agencies, start ups and small business don't get the publicity they need and deserve, so Halima has made it her mission is to empower them to be able to do their own PR, boost their credibility and build their brand.

As a passionate DIY PR advocate, Halima has been featured in the Huffington Post, Businessadvice.co.uk and StartupNation, as well as the London media.