Getting good media coverage for your business isn’t cheap...
The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USD
The average cost of hiring a PR agency: approx. £3,000 / $3790 USD per month
Hiring an in-house PR manager - £2,500+ / $3,158 USD per month
Doesn't it make more sense to do it yourself? If so, then this course is for you.
Perfect for small businesses and start-ups, in this in-depth DIY PR 101 course I tell you what other PR agencies won’t - how to secure free, credible and invaluable media coverage for your brand.
With over 35 videos split over short, easily digestible modules, you will learn everything you need to know to be able to become your business' own PR guru.
You will have lifetime online access, so you can learn in your own time - at your own pace - whilst still running your business.
I'll be teaching you skills that apply to PR and media relations wherever you are in the world, and whatever line of business you are in.
There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured, and the full curriculum is below, so you can see for yourself exactly what you're getting.
So no more:
- trying and failing to interest journalists in your business' stories
- wasted hours spent hours Googling how to write a press release
- seeing your competitors get coverage you deserve
Instead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of positive media coverage.
Why I created this course
I created this DIY PR online course to help businesses like yours reap the benefits of PR, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this course is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own.
So what are you waiting for? Go ahead and give your business the greatest chance of success with this DIY PR 101 course. It will be the best investment you've made.
"Thank-you Halima for this fantastic course. I am so glad I learned more about the power of PR and how it really does work for small businesses. It has given me a load of great ideas. The modules flowed harmoniously, with each step answering the questions the previous steps had highlighted for me so I felt like I wasn't being left hanging for too long. I can whole-heartedly recommend this PR course to SME's and startups; just try it - you will be enlightened!"
Lou Pemberton, Digital Marketing Coach
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"Halima's PR 101 was incredibly useful and really got beneath the skin of what PR is and how you can use it to help your organisation. I've come away with a much better understanding of how to work with the media, how to pitch my organisation and what makes a good story. The tools that Halima has provided me with are really valuable and will mean the learning I've made today will stay with me. I definitely feel equipped to do my own PR and won't need to spend a tonne of money on a PR agency."
Alice Lacey, Founder, now<press<play
Frequently Asked Questions
Halima Khatun is a former broadcast journalist turned PR consultant, with over a decade of industry experience. Having worked for the biggest PR agency group in Europe and the UK’s leading corporates, Halima is well placed to teach all aspects of PR and storytelling. She also have a wealth of transferable skills, having worked in the public, private and charity PR sector.
Having sold out training courses in London, Halima created this in-depth online course to help small businesses learn to do their own PR in their own time and on a budget. Ignored by the bigger PR agencies, start ups and small business don't get the publicity they need and deserve, so Halima has made it her mission is to empower them to be able to do their own PR, boost their credibility and build their brand.
As a passionate DIY PR advocate, Halima has been featured in the Huffington Post, Businessadvice.co.uk and StartupNation, as well as the London media.