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DIY PR 101
Module 1 - What is PR (and how can you leverage it)?
1.0. 101 Intro (3:16)
1.1. Demystifying PR (12:11)
1.2. Good PR VS bad PR (12:07)
Module 2 - Working with journalists to boost your chance of PR success
2.1. Demystifying the media (1:44)
2.2. In the mind of a journalist (11:31)
Module 3 - Stories you have that make the news
3.0. Human interest (6:21)
3.1. Campaigns (3:08)
3.2. New research (4:20)
3.3. Product or service launch (3:52)
3.4. Business Development (3:27)
3.5. Awards (1:58)
3.6. Thought Leadership (4:41)
Module 4 - Right stories for the right media
4.1. National media (11:53)
4.1.1. Real national examples (9:01)
4.2. Regional media (7:26)
4.2.1. Real regional examples (12:58)
4.3. Trade media (16:47)
4.3.1. Real trade examples (6:39)
4.4 - Online media (8:29)
4.4.1. Real online examples (7:21)
Module 5 - Approaching journalists
5.1. Approaching journalists (8:25)
Module 6 - Finding the story in your business
6.1. Storyfinding 101 (1:31)
6.1.2. Key Questions to ask yourself (7:33)
6.1.3. Exercise - news story or non-story (10:28)
6.2. Press release 101 (8:02)
6.2.1. Press release example - E4W part 1 (13:26)
6.2.2. Press release example - E4W part 2 (20:28)
6.2.3. Press release example - RBE (19:52)
6.2.4. Press release unpicked (10:55)
6.2.5. Emailing your release (5:21)
6.3. Your press release template
6.3.1. Pitching 101 (6:18)
6.3.2. Exercise - Could it be simpler? (7:58)
6.4 - Real case study: Martin Rees Jewellers (4:53)
Bonus! Getting case studies for turbo-charged PR!
How to get your clients to tell your story (18:32)
Congratulations
Making the most of the course (1:46)
4.4.1. Real online examples
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